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Marketing and Sales

 

The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.

Details

Details iconImportant information you’ll need when applying for admission:
Field of Interest
Business, Entrepreneurialism, and Management
Type
Associate Degree
Academic Plan
Marketing and Sales (DEG)
Academic Plan Code
3094
Total Credits Required
61-66
Catalog Year
2020-2021
What You'll Learn

This pathway map will help you gain the expertise needed to:

  1. Use basic mathematics and accounting principles to manage the financial health of an organization.
  2. Apply current technology to specific business tasks.
  3. Apply effective oral, written, and visual business communication skills.
  4. Demonstrate critical thinking through written and oral formats.
  5. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations.
  6. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies.
  7. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations.
  8. Analyze marketing research to create marketing plans and forecasts.
  9. Create an ethically and socially responsible social media campaign.
  10. Analyze business advertising scenarios in the context of target markets.
  11. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process.
  12. Apply techniques for negotiating, overcoming objections, and customer service activities.
Career Opportunities

Successful completion of this degree may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based annual median wages* for this program. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information.

First-Line Supervisors of Retail Sales Workers

$38,030

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

$55,040

* Wage information sourced from the Bureau of Labor Statistics, Occupational Employment Statistics Program. Updated May 2019.
Admission Criteria

None

Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Pathway Planner tool in your Student Center to manage your plan.
  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include AAA/CPD150, AAA/CPD150AC, CPD104, and AAA115/CPD115. Course offerings will vary by college. See an academic, program, or faculty advisor for details.
  • Consult with your faculty mentor or academic advisor to determine educational requirements, including possible university transfer options, for your chosen career field.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Area Credits
BPC110 or
CIS105
Computer Usage and Applications or Survey of Computer Information Systems Critical course CS 3
GBS151 Introduction to Business Critical course Gateway course 3
ENG101 or
ENG107
First-Year Composition or First-Year Composition for ESL FYC 3
MKT267 Principles of Sales 3
SBU200 Society and Business G, SB 3
AAA/CPD115 or
AAA/CPD150 or
AAA/CPD150AC or
CPD104
Creating College Success or Strategies for College Success or Educational and Career Planning or Career and Personal Development 0–3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Area Credits
MKT263 Advertising Principles 3
MKT271 Principles of Marketing 3
GBS120 or
GBS233
Workplace Communication Skills or Business Communication L 3
MA Mathematics 3–6
RE Restricted Electives 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Area Credits
ACC111 Accounting Principles I 3
RE Restricted Electives 3
MKT110 Marketing and Social Networking 3
CRE101 College Critical Reading and Critical Thinking L 0–3
ENG102 or
ENG108
First-Year Composition or First-Year Composition for ESL FYC 3
RE Restricted Electives 3

Term 4

A sequence of suggested courses that should be taken during Term 4
Course
Number
Course Name Requisites Notes Area Credits
COM100 or
COM110 or
COM225 or
COM230
Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication SB or L 3
RE Restricted Electives 3
RE Restricted Electives 3
HU Humanities, Fine Arts, and Design 3
SQ or SG Natural Sciences 4

Program Electives

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Area Credits
BPC110 or
CIS105
Computer Usage and Applications or Survey of Computer Information Systems Critical course CS 3
GBS151 Introduction to Business Critical course Gateway course 3
MKT271 Principles of Marketing 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Area Credits
MKT267 Principles of Sales 3
SBU200 Society and Business G, SB 3
AAA/CPD115 or
AAA/CPD150 or
AAA/CPD150AC or
CPD104
Creating College Success or Strategies for College Success or Educational and Career Planning or Career and Personal Development 0–3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Area Credits
ENG101 or
ENG107
First-Year Composition or First-Year Composition for ESL FYC 3
MKT263 Advertising Principles 3

Term 4

A sequence of suggested courses that should be taken during Term 4
Course
Number
Course Name Requisites Notes Area Credits
GBS120 or
GBS233
Workplace Communication Skills or Business Communication L 3
RE Restricted Electives 3

Term 5

A sequence of suggested courses that should be taken during Term 5
Course
Number
Course Name Requisites Notes Area Credits
ACC111 Accounting Principles I 3
RE Restricted Electives 3
MKT110 Marketing and Social Networking 3

Term 6

A sequence of suggested courses that should be taken during Term 6
Course
Number
Course Name Requisites Notes Area Credits
CRE101 College Critical Reading and Critical Thinking L 0–3
ENG102 or
ENG108
First-Year Composition or First-Year Composition for ESL FYC 3
RE Restricted Electives 3

Term 7

A sequence of suggested courses that should be taken during Term 7
Course
Number
Course Name Requisites Notes Area Credits
MA Mathematics 3–6
RE Restricted Electives 3

Term 8

A sequence of suggested courses that should be taken during Term 8
Course
Number
Course Name Requisites Notes Area Credits
RE Restricted Electives 3
SQ or SG Natural Sciences 4

Term 9

A sequence of suggested courses that should be taken during Term 9
Course
Number
Course Name Requisites Notes Area Credits
COM100 or
COM110 or
COM225 or
COM230
Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication SB or L 3
HU Humanities, Fine Arts, and Design 3

Program Electives

Course Area Key

Gateway Course = Generally the first major-specific course in a pathway.

Critical Course = A course that is highly predictive of future success in a pathway.

Disclaimer

Students must earn a grade of "C" or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s curriculum website for the Associate in Applied Science in Marketing and Sales (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm3?id=140231).


At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.

Other Versions

The pathway map presented above is for the current catalog year and is the intended pathway map for new students. Other versions of this pathway map from different catalog years are available below:

Catalog YearEffective Dates
2019-20205/28/2019 – 5/25/2020