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Marketing

The Certificate of Completion (CCL) in Marketing program meets students' needs by providing skills necessary for marketing careers. The program is designed to develop competencies essential for success in marketing. By completing this program students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations including wholesaling, retailing, professional sales, and entrepreneurship. An Associate in Applied Science (AAS) in Marketing and Sales is also available.

Details

Academic Career
Credit
Degree/Certificate Type
Career and Technical Certificate
Academic Plan
Certificate of Completion (CCL)
Academic Plan Code
5094
Total Credits Required
18
Catalog Year
2020-2021
What You'll Learn

This pathway map will help you gain the expertise needed to:

  1. Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents.
  2. Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business.
  3. Analyze, design, and create a database to extract, sort, calculate, and report business data.
  4. Design, create, and execute an artistic presentation to include graphics and animation.
  5. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk.
  6. Identify advertising objectives for a business situation and analyze a business situation in the context of its market.
  7. Identify the characteristics of a given market and select the appropriate media for the market.
  8. Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process.
  9. List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.
  10. Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur.
Career Opportunities

Successful completion of this certificate may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based annual median wages* for this program. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information.

* Wage information sourced from the Bureau of Labor Statistics, Occupational Employment Statistics Program. Updated May 2019.
Admission Criteria

None

Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • Students should meet with an academic advisor to develop an individual education plan that meets their academic and career goals. Use the Pathway Planner tool in your Student Center to manage your plan.
  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include AAA/CPD150, AAA/CPD150AC, CPD104, and AAA115/CPD115. Course offerings will vary by college. See an academic, program, or faculty advisor for details.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Area Credits
GBS151 Introduction to Business 3
MKT271 Principles of Marketing 3
BPC110 Computer Usage and Applications CS 3
RE Restricted Electives 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Area Credits
GBS120 Workplace Communication Skills 3
MKT263 Advertising Principles 3
MKT267 Principles of Sales 3

Program Electives

Students should select from the following courses in consultation with Department Advisor

A list of program electives for this pathway map
Course
Number
Course Name Requisites Notes Area Credits
CIS103 Introduction to Social Media 3
MKT101 Introduction to Public Relations 3
MKT110 Marketing and Social Networking 3
MKT268 Merchandising 3

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Area Credits
GBS151 Introduction to Business 3
MKT271 Principles of Marketing 3
BPC110 or
CIS105
Computer Usage and Applications or Survey of Computer Information Systems CS 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Area Credits
GBS120 Workplace Communication Skills 3
MKT263 Advertising Principles 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Area Credits
MKT267 Principles of Sales 3
RE Restricted Electives 3

Program Electives

Students should select from the following courses in consultation with Department Advisor

A list of program electives for this pathway map
Course
Number
Course Name Requisites Notes Area Credits
CIS103 Introduction to Social Media 3
MKT101 Introduction to Public Relations 3
MKT110 Marketing and Social Networking 3
MKT268 Merchandising 3
Course Area Key
Disclaimer

Students must earn a grade of "C" or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s curriculum website for the Certificate of Completion in Marketing (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm?id=124069).

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.