Business Related Programs

Marketing and Sales - AAS

Marketing and Sales
Effective term: 
2020 Fall
Final term: 
Total credits required: 
Program Availability: 
Shared by: GC, GW, MC, PC, PV, SC
Award type: 
Revision ID: 

The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. Certificates of Completion (CCL) in Marketing and Social Media Marketing are available.

Program notes

Students must earn a grade of C or better for all courses in the program.

Admission criteria


Feeds Item GUID: 
Feed NID: 
Feeds Item URL: 
ACC111Accounting Principles I 3
BPC110Computer Usage and Applications (3) OR
CIS105Survey of Computer Information Systems (3) 3
GBS151Introduction to Business 3
GBS120Workplace Communication Skills (3) OR
GBS233Business Communication (3) 3
MKT110Marketing and Social Networking 3
MKT263Advertising Principles 3
MKT267Principles of Sales 3
MKT271Principles of Marketing 3
Restricted Electives
Students should select 15 credits from the following courses in consultation with a Department Advisor.
CIS103Introduction to Social Media 3
GBS205Legal, Ethical, and Regulatory Issues in Business 3
IBS101Introduction to International Business 3
MGT126Customer Service Skills and Strategies 3
MGT251Human Relations in Business 3
MKT+++ Any MKT Marketing courses except courses used to satisfy the Required Courses area. 3-15
General Education
General Education RequirementCredits 22-27
General Education CoreCredits 12-17
First-Year CompositionCredits 6
Any approved general education courses from the First-Year Composition area.
Oral CommunicationCredits 3
COM100Introduction to Human Communication (3) OR
COM110Interpersonal Communication (3) OR
COM225Public Speaking (3) OR
COM230Small Group Communication (3) 3
Critical ReadingCredits 0-3
CRE101College Critical Reading and Critical Thinking (3) OR
Equivalent as indicated by assessment (0) 0-3
MathematicsCredits 3-5
Any approved general education course from the Mathematics area.
General Education DistributionCredits 10
Humanities and Fine ArtsCredits 3
Any approved general education course from the Humanities, Arts and Design area.
Social and Behavioral SciencesCredits 3
SBU200Society and Business 3
Natural SciencesCredits 4
Any approved general education course from the Natural Sciences area. 4
  1. Use basic mathematics and accounting principles to manage the financial health of an organization. (ACC111, [MA])
  2. Apply current technology to specific business tasks. (CIS105, BPC110, CIS103)
  3. Apply effective oral, written, and visual business communication skills. (GBS120, GBS233, [FYC], (COM))
  4. Demonstrate critical thinking through written and oral formats. (GBS120, GBS151, GBS205, GBS233, SBU200, [FYC], [HU], [SG], [SQ], (COM))
  5. Apply functions of modern business, including business principles, marketing, labor relations, and risk analysis to business situations. (GBS151, IBS101, MGT251)
  6. Analyze legal, ethical and social implications of business decisions and their impact on various individuals, groups and societies. (ACC111, GBS151, GBS205, MGT251, MKT271, MKT+++, SBU200, [HU])
  7. Apply functions of modern business, including business principles, marketing, labor relations, and risk to business situations. (GBS151, GBS205, MGT251, MKT271, MKT+++)
  8. Analyze marketing research to create marketing plans and forecasts. (GBS151, MGT251, MKT271, MKT+++)
  9. Create an ethically and socially responsible social media campaign. (MKT110, MKT271, MKT263, MKT+++)
  10. Analyze business advertising scenarios in the context of target markets. (MKT263, MKT271, MKT+++)
  11. Evaluate customers, company, product and/or service, competitor and marketplace information in order to facilitate the selling process. (MGT126, MKT267, MKT271, MKT+++)
  12. Apply techniques for negotiating, overcoming objections, and customer service activities. (MKT110, MKT267)
Date changed: 
Date created: