Marketing

The Associate in Applied Science (AAS) in Marketing and Sales program is designed to develop competencies essential for success in marketing and personal selling. By completing this program, students will be better equipped to apply competencies needed for successful performance in a variety of marketing/management occupations, including wholesaling, retailing, professional sales, and entrepreneurship. A Certificate of Completion (CCL) in Marketing is also available.

Details

Academic Career
Credit
Degree/Certificate Type
Career and Technical Associate Degree
Academic Plan
Associate in Applied Science (AAS)
Academic Plan Code
3094
Total Credits Required
61-64
Catalog Year
2019-2020
What You’ll Learn

This pathway map will help you gain the expertise needed to:

  1. Use basic accounting principles to develop and maintain business financial records.
  2. Analyze and apply word processing program features to create, edit, manipulate, format, print, and store common business documents.
  3. Construct, test, implement, and analyze spreadsheets that solve financial, mathematical, and statistical problems in business.
  4. Analyze, design, and create a database to extract, sort, calculate, and report business data.
  5. Design, create, and execute an artistic presentation to include graphics and animation.
  6. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk.
  7. Use common business terms and vocabulary in oral and written communication, adhering to correct English, spelling, and punctuation rules.
  8. Describe current management issues, decision-making techniques, and leadership styles.
  9. Describe human relations challenges faced by the individual and the business organization.
  10. Describe the history of social media and social media planning.
  11. Analyze social media platforms, ethics and social responsibility.
  12. Create a social media campaign.
  13. Identify advertising objectives for a business situation and analyze a business situation in the context of its market.
  14. Identify the characteristics of a given market and select the appropriate media for the market.
  15. Demonstrate how customers, company, product and/or service, competitor and marketplace information can facilitate the selling process.
  16. List and describe the major techniques for negotiating and overcoming objections, the types of buying signals, how to close a sale, and the major types of follow-up and customer service activities.
  17. Describe basic marketing principles as they relate to a corporate business structure and a local entrepreneur.
Career Opportunities

Successful completion of this program may lead to employment in a variety of different occupations and industries. Below are examples of related occupations with associated Arizona-based annual median wages* for this program. Education requirements vary for the occupations listed below, so you may need further education or degrees in order to qualify for some of these jobs and earn the related salaries. Please visit with an academic advisor and/or program director for additional information.

First-Line Supervisors of Retail Sales Workers

$37,850

Market Research Analysts and Marketing Specialists

$57,910

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

$53,720

* Wage information sourced from the Bureau of Labor Statistics, Occupational Employment Statistics Program. Updated May 2018.
Admission Criteria

None

Course Sequence by Term

The following is the suggested course sequence by term. Please keep in mind:

  • The course sequence is laid out by suggested term and may be affected when students enter the program at different times of the year.
  • Initial course placement is determined by current district placement measures and/or completion of 100-200 level course and/or program requirements.
  • Degree and transfer seeking students may be required to successfully complete a MCCCD First Year Experience Course (FYE) within the first two semesters at a MCCCD College. Courses include CPD150, CPD150AC, CPD104, and AAA115/CPD115. Course offerings will vary by college. See an academic, program, or faculty advisor for details.
  • Students should meet with an academic advisor about any concerns that may affect course enrollment.
  • Consult with your faculty mentor or academic advisor to determine educational requirements, including possible university transfer options, for your chosen career field.

Full-time Sequence

Full-time status is 12 credits to 18 credits per semester.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Area Credits
BPC110 or
CIS105
Computer Usage and Applications or Survey of Computer Information Systems Critical course CS 3
GBS151 Introduction to Business Critical course Gateway course 3
ENG101 or
ENG107
First-Year Composition or First-Year Composition for ESL FYC 3
MKT267 Principles of Sales 3
SBU200 Society and Business G, SB 3
AAA/CPD150 or
AAA/CPD115
Strategies for College Success or Creating College Success 0–3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Area Credits
MKT263 Advertising Principles 3
MKT271 Principles of Marketing 3
GBS120 or
GBS233
Workplace Communication Skills or Business Communication L 3
MA Mathematics 3–6
RE Restricted Electives 3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Area Credits
ACC111 Accounting Principles I 3
RE Restricted Electives 3
MKT110 Marketing and Social Networking 3
CRE101 College Critical Reading and Critical Thinking L 0–3
ENG102 or
ENG108
First-Year Composition or First-Year Composition for ESL FYC 3
RE Restricted Electives 3

Term 4

A sequence of suggested courses that should be taken during Term 4
Course
Number
Course Name Requisites Notes Area Credits
COM100 or
COM110 or
COM225 or
COM230
Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication SB or L or SB 3
RE Restricted Electives 3
RE Restricted Electives 3
HU Humanities, Fine Arts, and Design 3
SQ or SG Natural Sciences 4

Program Electives

Part-time Sequence

Part-time status is 11 credit hours or less.

Term 1

A sequence of suggested courses that should be taken during Term 1
Course
Number
Course Name Requisites Notes Area Credits
BPC110 or
CIS105
Computer Usage and Applications or Survey of Computer Information Systems Critical course CS 3
GBS151 Introduction to Business Critical course Gateway course 3
MKT271 Principles of Marketing 3

Term 2

A sequence of suggested courses that should be taken during Term 2
Course
Number
Course Name Requisites Notes Area Credits
MKT267 Principles of Sales 3
SBU200 Society and Business G, SB 3
AAA/CPD150 or
AAA/CPD115
Strategies for College Success or Creating College Success 0–3

Term 3

A sequence of suggested courses that should be taken during Term 3
Course
Number
Course Name Requisites Notes Area Credits
ENG101 or
ENG107
First-Year Composition or First-Year Composition for ESL FYC 3
MKT263 Advertising Principles 3

Term 4

A sequence of suggested courses that should be taken during Term 4
Course
Number
Course Name Requisites Notes Area Credits
GBS120 or
GBS233
Workplace Communication Skills or Business Communication L 3
RE Restricted Electives 3

Term 5

A sequence of suggested courses that should be taken during Term 5
Course
Number
Course Name Requisites Notes Area Credits
ACC111 Accounting Principles I 3
RE Restricted Electives 3
MKT110 Marketing and Social Networking 3

Term 6

A sequence of suggested courses that should be taken during Term 6
Course
Number
Course Name Requisites Notes Area Credits
CRE101 College Critical Reading and Critical Thinking L 0–3
ENG102 or
ENG108
First-Year Composition or First-Year Composition for ESL FYC 3
RE Restricted Electives 3

Term 7

A sequence of suggested courses that should be taken during Term 7
Course
Number
Course Name Requisites Notes Area Credits
MA Mathematics 3–6
RE Restricted Electives 3

Term 8

A sequence of suggested courses that should be taken during Term 8
Course
Number
Course Name Requisites Notes Area Credits
RE Restricted Electives 3
SQ or SG Natural Sciences 4

Term 9

A sequence of suggested courses that should be taken during Term 9
Course
Number
Course Name Requisites Notes Area Credits
COM100 or
COM110 or
COM225 or
COM230
Introduction to Human Communication or Interpersonal Communication or Public Speaking or Small Group Communication SB or L or SB 3
HU Humanities, Fine Arts, and Design 3

Program Electives

Program Area Key
Disclaimer

Students must earn a grade of "C" or better for all courses required within the program.

Course Sequence total credits may differ from the program information located on the MCCCD curriculum website due to program and system design.

View MCCCD’s program website for the Associate in Applied Science in Marketing (http://aztransmac2.asu.edu/cgi-bin/WebObjects/MCCCD.woa/wa/freeForm3?id=124035).

At Maricopa, we strive to provide you with accurate and current information about our degree and certificate offerings. Due to the dynamic nature of the curriculum process, course and program information is subject to change. As a result, the course list associated with this degree or certificate on this site does not represent a contract, nor does it guarantee course availability. If you are interested in pursuing this degree or certificate, we encourage you to meet with an advisor to discuss the requirements at your college for the appropriate catalog year.